I recently created a content calendar and devoted days solely to networking and creating content on Instagram.
I recently hit 2200 follower by following tips I learned in last 10 months.
I complied all my tips into a blog post: Batsplaining Instagram: A quick guide to 1000 Instagram followers In efforts to grow my account even more I took some time to research YouTube and look for Instagram growth videos for 2019.
I wanted to see if there were tips I was overlooking. There was.
I was watching a YouTube video by Brandon D’Eon “Complete 7 Step instagram growth guide”
I was watching the video while cleaning the house. Brandon starts by shouting
“YOU ALL SUCK AT INSTAGRAM”
My daughter Brooke says.. “Mama turn him off he’s not cute enough to be yelling at me telling my I suck!”
I laughed and told her “That’s what he wants! I’m watching something good is going to happen! Trust me!”
Brandon’s video is 36 minutes long and intensely beneficial. Toward the end he mentions
“Business accounts, don’t get as much engagement”
He goes on to explain he runs a music account that a business account and he has a personal account that sky rocketed.
He explains that Ig Views business account as businesses!
“businesses” should have money to pay for promoted ads.
Instagram isn’t going to show those accounts as much. They view those post as advertising that isn’t being paid for… why show it 🤷🏾♀️
It hit me!
Think about when you’re scrolling every 3rd post is an ad its promoted!
With a business account IG thinks everything you post is an ad! It’s going to limit that unless you pay to promote your post.
Your work is NOT being shown..
It was at that point I broke down crying.
I thought about all the work I put into my Instagram.
I study for hours. I want to grow. I’m not growing because of I mistake I made at 0134 my 3rd day as blogger.The day I flipped the switch to make my personal Instagram account a business account is the day I regret so badly!
The “Pro’s” of having a business account on Instagram
The ability to add links into stories once you hit 10k
Cons of a business account for Instagram
Instagram is tracking you reach for a reason when you are a business account. They are showing you that
” you could have so much more reach.. if you paid for an ad.”
They show business accounts less in hopes they pay for advertising to increase their reach.
If you’re trying to grow your following limited reach is a huge draw back.
For me it hurt because that means no one saw all the time and energy I put in to shots like this.
I spend a lot of time researching the right angles for a flatlay. The right hashtags, the right time of day.
I spend a lot of energy really wanting my Instagram feed to be of value. Only for it be displayed in a limited amount really hurt me.
I just thought of all the hours lost. All the most lost. I was really took it hard. For me as a creative having people engage and interact with my post is the ultimate compliment. It really motivates me. I love it.
To feel like I wasted so much time and energy I was pretty defeated. Limited reach is a huge con! Limited reach means of 2200 people maybe 100 see it.. that’s NOT GOOD!
Especially if I want to leverage my iG to brands.
They look at your reach and your engagement. If you have no reach or engagement the amount of followers you have doesn’t really matter. You can have 89k followers but brands can see if you only have 600 “likes” it won’t add up. It Look like you paid for followers. The engagement will be so off.
If you’re trying to grow you have to work twice as hard.
I don’t know about you, but I don’t have time to waste. I don’t extra have money to spend on props for photos no one sees.
No one sees the content created because Ig thinks everything coming from a business account is an ad.
You could have posted a fire recipe for your blog, no one will see it because the reach is limited. Unless you have the money to pay for ads.
If you’re unable to buy ads you won’t be visible.
Instagram is a business. A business owned by Facebook. They want you to buy their ads! If you are a business in their minds you should have the revenue to purchase ads. The problem is we aren’t business.
We are people running businesses so we don’t have the funds to compete with brands with big money.
Over all opinion
A business iG is great if you have money to pay for ads of 10k follower and links to embed in stories. Otherwise you’re creating more work for yourself.
Most people have both a business and personal IG. I was trying to avoid that for so long. I was trying to be lazy and have to post less. I figured “lifestyle blogger” encompasses everything. It’s doesn’t I have days on my blog page where I give tips,there’s pics of my kids.. at least now it will be more organized. Kids and momlife on my @shaylamarie85 Instagram.
I’ll be able to know once and for all of there is anything to the business vs personal.
So far yes. I’ve grown an account from 0-111 in about 48 hours and have more engagement on that account than my larger by far. I like my work being seen. I spend a lot of time on it.
I don’t care that I have to start from “0” eventually everyone will catch on and see I’m not post my family on the “Batmom” IG and go where I’m posting.
It all takes time. I’m actually glad I learned this now and not when I had 10k followers and spent 5 years growing.
I’m not saying one is better than the other I’m just saying know which is the best for you.
I’m excited to have an organized feed and be able to explore and share my personal life. I’m stoked!
It’s great to know your growth and see improvement but if you’re not growing as fast as you could be that’s a big No for me.
So is your IG business or Personal?
Also do you have more than one account. I think I was in the minority. I have a business and personal iG.. anyways your comments on the subject are appreciate 🤗